E-Commerce

E-Commerce Platform Scalability

Major Retail Brand

Duration

8 months

Team Size

15+ engineers

Completed

November 2025

Project Overview

Understanding the scope and objectives

Re-architected the e-commerce platform to handle 10x traffic during peak seasons, implementing auto-scaling, performance optimizations, and a modern microservices architecture that ensures seamless shopping experiences during high-demand periods.

10x

Traffic Capacity

99.99%

Uptime

65%

Faster Load Times

35%

Revenue Increase

Services Provided

Web DevelopmentCloud ArchitecturePerformance OptimizationDevOpsCDN Implementation

Technologies Used

Node.jsReactAWSRedisElasticsearchCloudFrontDockerTerraform

Impact Summary

This project delivered measurable business value, exceeding client expectations and establishing a foundation for continued growth and innovation.

The Challenge

Understanding the Problem

Every successful project starts with a deep understanding of the challenges at hand.

The fashion retailer experienced significant revenue losses during Black Friday and holiday sales events when the platform consistently crashed under load. The monolithic architecture could not scale efficiently, and performance issues were driving customers to competitors.

Challenge 1

Handle 10x normal traffic loads during flash sales without degradation

Challenge 2

Reduce page load times that were causing high cart abandonment rates

Challenge 3

Enable rapid feature deployment without impacting platform stability

Challenge 4

Maintain consistent experience across global markets with varying infrastructure

Our Solution

How We Solved It

Our team developed a comprehensive solution tailored to the client's unique needs.

Our Approach

We decomposed the monolith into independently scalable microservices while implementing aggressive caching, CDN distribution, and auto-scaling policies. Load testing was integrated into the deployment pipeline to catch performance regressions early.

Microservices Migration

Decomposed monolith into 15+ independently deployable and scalable services.

Global CDN

Implemented edge caching and image optimization for sub-second page loads worldwide.

Auto-Scaling Infrastructure

Built predictive and reactive scaling to handle traffic spikes automatically.

Search Optimization

Deployed Elasticsearch for lightning-fast product search and filtering.

Cart & Checkout Resilience

Isolated critical checkout flow with dedicated resources and failover.

Performance Monitoring

Implemented real-time performance dashboards and automated alerting.

Implementation Process

Phase 1

Performance Audit

Phase 2

Architecture Redesign

Phase 3

Incremental Migration

Phase 4

Load Testing & Launch

The Results

Measurable Impact

Our solutions delivered quantifiable business value that exceeded expectations.

10x

Traffic Capacity

Handles peak loads without degradation

-65%

Page Load Time

Faster page loads across all markets

-28%

Cart Abandonment

Reduction through better performance

+35%

Revenue Growth

Increase in peak season sales

Key Business Outcomes

Successfully handled record Black Friday traffic with zero downtime

Improved SEO rankings through better Core Web Vitals scores

Enabled rapid A/B testing and feature experimentation

Reduced infrastructure costs through efficient auto-scaling

Created foundation for international market expansion

Improved developer velocity with modern deployment practices

"Our busiest sales period was our biggest ever—and for the first time, our platform handled it flawlessly. TechnischWerk transformed our infrastructure and gave us the confidence to run aggressive marketing campaigns knowing the platform will perform."

Deepak Nair

Chief Digital Officer

Major Retail Brand